MultiPerso to expand payment card features with loyalty application for FIB

X Infotech, a leading system integrator and MultiPerso personalization software developer, has provided First Investment Bank with a new card solution: a payment card with a loyalty application. The implementation of MultiPerso software allows First Investment Bank a cost-effective integration of new products with functionality and provides an outstanding opportunity in adapting to changing market needs.

The newly-implemented solution allows bank clients to combine payment and loyalty cards in one payment instrument, thus benefiting from a variety of special offers and promotions from the bank’s partners.

MultiPerso data preparation and magnetic stripe/chip encoding provides reliable personalization of different payment card types (Mastercard, Visa, Visa payWave, Diners Club, etc), in addition to a storage function for personalized loyalty information.

“Multi-functionality of the new card product gives First Investment Bank exceptional added-value, suchas enhanced visibility and client loyalty, as well as strengthening general brand awareness. We are proud that this project has once again proven the cost-effectiveness and superb adaptability of MultiPerso software, allowing the customer to reach business targets on time” said Vadims Teresko, Member of the Board, X Infotech.

“We are very satisfied with the chosen solution and services provided by our long-term partner. Alongside their highly efficient software solution, an outstanding performance by the X Infotech support team allows us to develop newer, modern products to meet challenging business demands” said Mariana Sadjaklieva, Director, Card Services Division.

About First Investment Bank AD

First Investment Bank AD aspires to continue being one of the best banks in Bulgaria, recognized as a rapidly-growing, innovator in customer-oriented banking. The bank offers outstanding products and services to its customers, ensuring excellent careers for its employees, and contributing to the community. The Bank shall continue to develop highly-technological solutions to provide its customers with opportunities for banking from any place around the world, at any time. More information can be found:

About X Infotech

X Infotech, a leading systems integrator and a developer of software suite MultiPerso, delivers premium solutions for issuing, managing and verification of electronic ID documents and smart cards. The company`s turnkey solutions are fully independent and flexible, and in combination with unrivalled team expertise, allow smart card and eID programs to be implemented easily, adapting to any environment by supporting any equipment and chip type. With successfully implemented projects in 45 countries already, X Infotech is now a trusted business partner and preferred solutions and services provider for hundreds of customers. More:

March 31, 2014